Social Media campaigns such as giveaways have long been a standard practice for brands looking to quickly boost their followings on Instagram or drum up excitement and interest…

Have you noticed lately that your instagram photo posts aren't getting as many impressions and reaching a smaller audience? Part of the reason may be the increasing popularity of Instagram Stories, which are displayed more prominently across the top of your Instagram feed. 

Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?