Top Criteria to Select the Right Influencer for Your Business

Case Study: Working With Chinese YouTube Influencers to Promote Real Estate

Speak their language! Here’s how we collaborated with Chinese YouTube KOLs and Influencers to promote a presale real estate project.

Cultural Marketing, Chinese Marketing, Influencer Marketing, Marketing StrategyFlorence LMay 25, 2021The Conservatory by Polygon HomesChinese Influencers, Chinese KOLs, Cantonese KOLs, Chinese YouTube Influencer Campaign, Real Estate Presale Marketing, Chinese Digital Marketing

RED Marketing Case Study: How to Grow From 0 to 10K in 20 Days

Here’s how we helped Gloria grow her account from 0 to 10K in 20 Days

Chinese Marketing, Influencer Marketing, Marketing Strategy, Social Media Marketing, 小红书, Redbook Marketing, RED MarketingFlorence LMarch 25, 2021RED Marketing, RED Growth Strategy, RED Marketing Case Study

What is RED? China’s Most Trusted Social Shopping Platform

Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!

Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social CommerceGuest UserJanuary 12, 2021RED Marketing, Chinese Social Media, Redbook Marketing, Redbook Advertising, RED Influencers, Marketing on RED, Vancouver Redbook Marketing Agency

3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, businessGuest UserDecember 28, 2020bilibili, bilibili marketing, Chinese Social Commerce

[RED Series] Key Components to a Successful Chinese Influencer Campaign

In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.

Chinese Marketing, Influencer Marketing, RED MarketingKiki PauNovember 9, 2020Marketing on RED, RED Influencers, Chinese Influencer Marketing, Chinese Social Commerce, XiaoHongShu Marketing

Golden Week’s Strong Sales Signal Economic Recovery in China - What This Means for North American Brands

The COVID-19 pandemic has pushed the world into a recession, but the good news is that golden Week sales data has shown that China’s economy has bounced back in a V-shaped recovery. The growth has been greatly driven by tourism, food and beverages, and even hotel stays during the holiday; here are some key numbers that point to a strong and optimistic recovery in the China market.