Posts in business
3 Steps to Grow Your Brand on Xiaohongshu (RED)

With over 20,000 brands and nearly 10,000 third-party e-commerce merchants on RED offering more than 100,000 products. This platform is a gem that should not be overlooked especially if you own a consumer lifestyle brand. Read this article to find out the 3 steps you need to grow your brand on RED.

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3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

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Online Marketing Campaign Follow Up

So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers. 

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STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together. 

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