Posts in Cultural Marketing
Mid-Autumn Festival Social Media Campaigns in the China Market
Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

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Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauRetail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

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Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural MarketingFlorence LeungChina Retail Sales, China Marketing, eCommerce in China, Retail in China
Qixi Festival boosts retail sales rebound in China
Qixi Festival boosts retail sales rebound in China

The Chinese celebrate Valentine’s Day on 3 different dates.

There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…

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Chinese Marketing, Cultural Marketing, Influencer Marketing, WeChat Marketing, WeChatFlorence LCatalyst AgentsPrada Qixi 2020, China Retail Sales, Chinese Digital Marketing, WeChat Luxury Brand Marketing, Qixi
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

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Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMarketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing