Posts in Chinese Marketing
China’s Singles Day Breaks Record Again Selling $71.4B USD in Gross Merchandise Value
China’s Singles Day Breaks Record Again Selling $71.4B USD in Gross Merchandise Value

Otherwise known as 双十一(Double 11 Day), the day that celebrates people who are not in relationships. The date, 11th of November (11/11), was chosen because the numeral 1 resembles…

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WeChat Marketing, WeChat Advertising, Redbook Marketing, Chinese MarketingGuest UserRedbook Marketing, Redbook Advertising, Singles Day 2020, Double 11 2020, Douyin Marketing, Chinese Influencer Marketing
[RED Series] Key Components to a Successful Chinese Influencer Campaign
[RED Series] Key Components to a Successful Chinese Influencer Campaign

In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.

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Chinese Marketing, Influencer Marketing, RED MarketingKiki PauMarketing on RED, RED Influencers, Chinese Influencer Marketing, Chinese Social Commerce, XiaoHongShu Marketing
Golden Week’s Strong Sales Signal Economic Recovery in China - What This Means for North American Brands
Golden Week’s Strong Sales Signal Economic Recovery in China - What This Means for North American Brands

The COVID-19 pandemic has pushed the world into a recession, but the good news is that golden Week sales data has shown that China’s economy has bounced back in a V-shaped recovery. The growth has been greatly driven by tourism, food and beverages, and even hotel stays during the holiday; here are some key numbers that point to a strong and optimistic recovery in the China market.

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Chinese Marketing, Influencer Marketing, WeChat Marketing, WeChat AdvertisingGeorge LysikatosGolden Week, Economic Recovery China, Chinese Digital Marketing, Vancouver WeChat Marketing Agency, Vancouver Redbook Marketing Agency
Mid-Autumn Festival Social Media Campaigns in the China Market
Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

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Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauRetail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

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Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural MarketingFlorence LeungChina Retail Sales, China Marketing, eCommerce in China, Retail in China
Qixi Festival boosts retail sales rebound in China
Qixi Festival boosts retail sales rebound in China

The Chinese celebrate Valentine’s Day on 3 different dates.

There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…

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Chinese Marketing, Cultural Marketing, Influencer Marketing, WeChat Marketing, WeChatFlorence LCatalyst AgentsPrada Qixi 2020, China Retail Sales, Chinese Digital Marketing, WeChat Luxury Brand Marketing, Qixi