Top Client Questions On Working with WeChat Influencers

From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…

Chinese Marketing, Influencer Marketing, WeChat Marketing, WeChat AdvertisingGeorge LysikatosFebruary 27, 2020Catalyst AgentsWeChat Influencer Marketing, WeChat for Business, WeChat Marketing Vancouver, Chinese Influencers

An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

Event Planning, Chinese Marketing, Experiential Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat MarketingFlorence LeungFebruary 5, 2020Catalyst AgentsExperiential Marketing, Event Planning, Aspac Developments, Chinese New Year Campaign, Lunar New Year Campaign, Real Estate Chinese Marketing, Real Estate WeChat Marketing

WeChat Advertising - Which Overseas Industries and Business Types are Allowed to Advertise on WeChat?

You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..

WeChat, WeChat Advertising, WeChat Marketing, WeChat MomentsFlorence LeungJanuary 27, 2020Catalyst AgentsWeChat Moments Ads, WeChat Advertising, Eligible Industries, WeChat Marketing Vancouver, WeChat Marketing Canada

The Results are In! Top 10 WeChat Moments Ads of 2019

What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…

Chinese Marketing, WeChat, WeChat Advertising, WeChat Moments, WeChat MarketingFlorence LeungJanuary 23, 2020Catalyst AgentsTop 10 WeChat Moments Ads, Top WeChat Ads 2019, WeChat Marketing Vancouver, WeChat Moments Ads, WeChat Trends 2020

WeChat Content Strategy | How to Write Content for Organic vs. Sponsored Articles on WeChat

We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…

Chinese Marketing, WeChat Advertising, WeChat Marketing, WeChatFlorence LeungSeptember 25, 2019WeChat, WeChat Content Marketing, WeChat Content Strategy, WeChat Account Management, WeChat Sponsored Articles

How WeChat is Changing the Global Tourism Industry

China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.

Chinese Marketing, WeChat Marketing, WeChat AdvertisingGuest UserAugust 26, 2019WeChat, WeChat Vancouver, WeChat Mini Programs, WeChat Marketing Agency, Tourism Marketing, Tourism

New China Advertising Laws || Prohibited Terms

In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…

Chinese Marketing, Online Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing, Weibo MarketingGeorge LysikatosAugust 7, 2019Banned Marketing Terms, China Advertising Law 2019, Marketing in China 2019 Updates

Top 10 WeChat Moments Ad Campaigns of Q2 in 2019

We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…