When the Instagram Questions sticker was first released, we were excited to see a new venue for us to engage our client's fans and followers and utilized it as part of our 'Summer Hiking Challenge' campaign for The North Face Vancouver.
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Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.
True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…
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As we explore the various realms of photography, we have come to realize that our expertise lies in food and lifestyle photography, not because we lack the skills or tools to engage in architecture or landscape photography, but because we are passionate about the beauty in a raw image, where items are placed naturally, where light falls naturally, and we the emotion captured in a candid shot feels like we've immortalized a moment.
Read MoreCollaborations with influencers on western social media is maturing, as platforms rush to put in regulations and policies to manage the flurry of sponsored content appearing on their platform.
With our recent blog post on the uprising of WeChat Pay, with its astonishing over $12 Trillion transactions in 2017, retailers outside of China must consider WeChat marketing and WeChat Pay as an integral component of their marketing strategy, as China tourists, along with their mobile WeChat wallets, are making purchases in retail stores and online shops around the world.
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The daily payment transaction volume on Weixin and WeChat Pay exceed $600 million. As an overseas retailer or ecommerce brand, how can you get a share of the Chinese consumer WeChat wallet?
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Have you noticed lately that your instagram photo posts aren't getting as many impressions and reaching a smaller audience? Part of the reason may be the increasing popularity of Instagram Stories, which are displayed more prominently across the top of your Instagram feed.
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We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…
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One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.
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When the sun is shining bright, you usually hear photographers say that it's not optimal lighting, because they feel the sunlight is too harsh, leading to overexposed photos. However, if you are able to learn how to work with light and shadow, you can create some great photos showcasing great contrast.
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