How to Write WeChat Articles To Attract 10 Times More Traffic

When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.

Chinese Marketing, WeChat, WeChat Marketing, Social Media MarketingFlorence LeungFebruary 2, 2018catalyst agentsWeChat Marketing, Vancouver WeChat Marketing Agency, WeChat Marketing Agency

Online Marketing Campaign Follow Up

So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers.

Email Marketing, Chinese Marketing, business, WeChat Marketing, Social Media Marketing, Online MarketingFlorence LeungDecember 18, 2017Catalyst AgentsOnline marketing campaign, Integrated marketing campaign, how to run an online marketing campaign, follow up after marketing campaign

WeChat's 'Top Stories' Function - What Articles Make The List?

Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.

Chinese Marketing, WeChatFlorence LeungNovember 23, 2017Catalyst AgentsWeChat Top Stories, WeChat Functions, WeChat Features, WeChat Agency

WeChat Advertising - How Does It Work?

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.

WeChat Marketing, WeChat, Online Marketing, How To Guide, Chinese MarketingFlorence LeungSeptember 23, 2017Catalyst AgentsWeChat Advertising, WeChat Marketing, WeChat Entrepreneurs, WeChat Apps, WeChat Account Management, WeChat Vancouver, WeChat Agency

WeChat Marketing: How To Grow Your WeChat Following

Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.

Chinese Marketing, business, Online Marketing, WeChat, WeChat MarketingFlorence LeungJuly 18, 2017Catalyst Agentswechat faq, wechat consumer marketing, WeChat for Managers, WeChat Marketing, WeChat for Business, WeChat Guide, WeChat Management, WeChat

5 Best Practices for Companies Using WeChat

Effectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.

Chinese Marketing, How To Guide, marketing, WeChat, WeChat MarketingFlorence LeungMay 18, 2017wechat consumer marketing, WeChat Management, WeChat Marketing, WeChat Guide, WeChat for Business, WeChat, wechat for sales

5 Best Practices for Managers Using WeChat

How To Guide, marketing, Chinese Marketing, WeChat, WeChat MarketingFlorence LeungMay 17, 2017wechat consumer marketing, WeChat Marketing, WeChat for Managers, WeChat for Business, wechat for sales, WeChat Guide, WeChat Management, Chinese Marketing, Chinese Translation Services, Chinese Social Media, Chinese marketing, Social Media Marketing

5 Best Practices for Salespeople Using WeChat

The 5 WeChat best practices every salesperson should follow regardless of industry.

Chinese Marketing, WeChat, WeChat MarketingFlorence LeungMay 16, 2017Catalyst Agentswechat consumer marketing, WeChat Guide, WeChat for Business, wechat for sales, WeChat, WeChat Marketing, Chinese marketing, Chinese Social Media

Take Your Ethnic Marketing Strategy Beyond Google Translate

Translation quality ranges along a spectrum: Google Translate, Freelance Translator, and Translation Agencies backed by marketing insight. What level of quality is your company receiving?

marketing, Chinese Marketing, businessFlorence LeungMay 15, 2017Chinese Marketing, Chinese Translator, Chinese Translation Services, Chinese Marketing Agency, Marketing, Ethnic Marketing, Ad Copy Translation, Creative Content Writing