From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..

What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…

We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…

China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.

In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…

We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…

There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…