WeChat Advertising - How Does It Work?
With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.
Marketing: What is B2C?
B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
What's a WeChat Subscription Account?
What is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.
On Branding: What Do You Want Your Customers To Say?
What's the most important question you should ask when coming up with your brand?
Market Research: Focus Groups VS. Consumer Observation
Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.
On Pricing Strategy: Setting The Right Price
How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.
5 Best Practices for Companies Using WeChat
Effectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.
How to Open a Business WeChat Account
WeChat has now opened its business platform to foreign businesses, and businesses in North America and around the world now feel there is a way to communicate with prospective Chinese customers.