With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.
Read MoreB2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
Read MoreWhat is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.
Read MoreWhat's the most important question you should ask when coming up with your brand?
Read MoreConsidering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.
Read MoreHow do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.
Read MoreEffectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.
Read MoreWeChat has now opened its business platform to foreign businesses, and businesses in North America and around the world now feel there is a way to communicate with prospective Chinese customers.
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