What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural MarketingFlorence LeungSeptember 29, 2020China Retail Sales, China Marketing, eCommerce in China, Retail in China

Qixi Festival boosts retail sales rebound in China

The Chinese celebrate Valentine’s Day on 3 different dates.

There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…

Chinese Marketing, Cultural Marketing, Influencer Marketing, WeChat Marketing, WeChatFlorence LSeptember 1, 2020Catalyst AgentsPrada Qixi 2020, China Retail Sales, Chinese Digital Marketing, WeChat Luxury Brand Marketing, Qixi

3 Ways to Grow Your WeChat Official Account

This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…

Cultural Marketing, Marketing Strategy, WeChat Marketing, WeChat AdvertisingFlorence LAugust 6, 2020Catalyst AgentsWeChat Marketing Vancouver, WeChat for Business, WeChat Influencer Marketing, WeChat

What's 618? Why Should You Care?

It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.

Cultural Marketing, Chinese Marketing, Marketing StrategyFlorence LJune 8, 2020618 Shopping Festival, Chinese Consumers, JingDong.com, Retail Marketing

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability

McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…