STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup

Marketing: What is B2C?

B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.

business, How To Guide, marketing, entrepreneurFlorence LeungJuly 26, 2017Catalyst Agentsbusiness to consumer, business strategy, marketing strategy, how to get new customers, marketing tactic, B2C examples, how to use B2C

Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.

marketing, startup, Online Marketing, Influencer MarketingFlorence LeungJuly 19, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, Long-Tail Marketing, Niche Markets

WeChat Marketing: How To Grow Your WeChat Following

Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.

Chinese Marketing, business, Online Marketing, WeChat, WeChat MarketingFlorence LeungJuly 18, 2017Catalyst Agentswechat faq, wechat consumer marketing, WeChat for Managers, WeChat Marketing, WeChat for Business, WeChat Guide, WeChat Management, WeChat

Strategy: The Freemium Business Model

When you are launching a new product whether you are a new company or large corporate, it's important to consider which business model you will go to market with. It determines your moves down the road, whether you can increase or decrease prices and how that does to your brand. Today we will go through the Freemium Business Model, explain what it is and provide examples to show how it is applied in business.

Florence LeungJuly 12, 2017Catalyst Agents

#1MinMarketing: What's a KPI?

New to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.

business, Online Marketing, marketingFlorence LeungJuly 10, 2017Catalyst AgentsMarketing Strategy, marketing tips, What is a KPI, Social Media Marketing

Marketing: How To Sell Anything to Anyone

Today in our #1MinMarketing segment we teach you how to sell anything to anyone.

business, entrepreneurFlorence LeungJuly 4, 2017Catalyst AgentsMarketing Strategy, marketing, marketing tips

How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

business, Influencer Marketing, marketing, Online MarketingFlorence LeungJune 29, 2017Catalyst Agentsinfluencer marketing, influencer marketing for companies, marketing tips, Marketing, Marketing Strategy, online marketing, social media marketing, target market

How To Market Yourself As An Influencer

Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!

Online Marketing, marketingFlorence LeungJune 27, 2017Catalyst Agentsinfluencer marketing, marketing, Marketing Strategy, marketing tips, become an influencer