Marketing: What is B2C?
B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
WeChat Marketing: How To Grow Your WeChat Following
Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.
#1MinMarketing: What's a KPI?
New to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.
Marketing: How To Sell Anything to Anyone
Today in our #1MinMarketing segment we teach you how to sell anything to anyone.
How To Find The Right Influencer For Your Brand
Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.
On Branding: What Do You Want Your Customers To Say?
What's the most important question you should ask when coming up with your brand?
Online Marketing: Is Your Brand Engaging With or Broadcasting At Customers?
Is your brand broadcasting content online and talking at the customer? Compliment your content strategy with and engagement strategy so you are having a conversation with your customers. It's better than any loyalty program you can implement.
Market Research: Focus Groups VS. Consumer Observation
Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.
On Pricing Strategy: Setting The Right Price
How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.