Congratulations to our client Birks Group on launching the first ever jewelry WeChat Mini App in Canada!
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The Paramount is a master-planned community in downtown Richmond developed by Keltic Canada consisting of 3 residential towers and 1 commercial office tower.
Our team handled…
Read MoreCollaborations with influencers on western social media is maturing, as platforms rush to put in regulations and policies to manage the flurry of sponsored content appearing on their platform.
With our recent blog post on the uprising of WeChat Pay, with its astonishing over $12 Trillion transactions in 2017, retailers outside of China must consider WeChat marketing and WeChat Pay as an integral component of their marketing strategy, as China tourists, along with their mobile WeChat wallets, are making purchases in retail stores and online shops around the world.
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The daily payment transaction volume on Weixin and WeChat Pay exceed $600 million. As an overseas retailer or ecommerce brand, how can you get a share of the Chinese consumer WeChat wallet?
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We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…
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One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.
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Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'.
So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?
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"I want to drive them to our landing page so they can register for our project updates."
This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.
Read MoreWhen writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.
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