The daily payment transaction volume on Weixin and WeChat Pay exceed $600 million. As an overseas retailer or ecommerce brand, how can you get a share of the Chinese consumer WeChat wallet?
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We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…
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One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.
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Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'.
So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?
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"I want to drive them to our landing page so they can register for our project updates."
This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.
Read MoreWhen writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.
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Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.
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With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.
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Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.
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