Timing is Everything: How to Determine the Perfect Time to Post on Instagram

Struggling to find the best times to post on Instagram? Here is a deep dive into the times people are the most active on the platform.

Betty ShenMarch 31, 2023

TikTok Trends of B2B and B2C Marketing: The Rising Star of the Digital World

TikTok has exploded in popularity, quickly becoming one of the most widely used social media platforms globally. And as its reach continues to grow, it's no surprise that marketers are taking notice.

Betty ShenMarch 28, 2023

Boost Your Business with ChatGPT: Leveraging Advanced AI Technology for Enhanced Performance and Growth

Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LMarch 14, 2023Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LNovember 1, 2022Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LJuly 6, 2022Chinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LJune 14, 2022Chinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers

Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese MarketingFlorence LMay 17, 2022Little Red Book Marketing Agency, Little Red Book Influencers, Little Red Book Marketing Tips, Little Redbook Marketing, Little Red Book, Chinese Influencers

[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LMay 10, 2022Little Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty

CASE STUDY: Chinese Influencer Marketing for Chefs Plate

Our Influencer Marketing Specialists collaborated with 15 Chinese influencers across YouTube and Little Red Book to promote the Chefs Plate meal kit delivery service to the Chinese community across Canada.

Chinese Marketing, Influencer Marketing, Cultural MarketingFlorence LMay 2, 2022131 water streetChinese Influencer Marketing, Chinese KOLs, Vancouver Redbook Marketing Agency, Vancouver Chinese Marketing Agency, vancouver digital marketing agency, Chinese YouTube Influencer Campaign, Little Red Book Influencers, Little Red Book Marketing Agency