Just because a platform is popular, doesn’t mean it makes sense for your company or brand. Along a similar vein, not all the tools and functions on a platform would be applicable…
Read More
We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…
Read More
Though some brands are still slowly finding their way onto the WeChat platform by registering for overseas official accounts, we already have clients asking us for what’s next in terms of marketing tools to target the Chinese audience…
Read More
As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…
Read More
China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.
Read More
For those of us residing in North America, we may be under the impression that QR codes were a thing more than ten years ago, but never…
Read More
With Instagram’s recent algorithm change making it more of a pay-per-play platform (similar to its big sister Facebook), a lot of marketers and small business owners are scratching their heads when faced with the exponential decrease in engagement rates…
Read More
In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…
Read More
n the past when placing WeChat Moments Ads, advertisers were restricted to the option of running their ads throughout the whole day. To increase advertising flexibility…
Read More