An Insider’s Guide to TikTok’s Algorithm (2021)
If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.
Case Study: Working With Chinese YouTube Influencers to Promote Real Estate
Speak their language! Here’s how we collaborated with Chinese YouTube KOLs and Influencers to promote a presale real estate project.
RED Marketing Case Study: How to Grow From 0 to 10K in 20 Days
Here’s how we helped Gloria grow her account from 0 to 10K in 20 Days
What is RED? China’s Most Trusted Social Shopping Platform
Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!
3 Ways Bilibili Can Help Grow Your Business
Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.
[RED Series] Key Components to a Successful Chinese Influencer Campaign
In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.
Golden Week’s Strong Sales Signal Economic Recovery in China - What This Means for North American Brands
The COVID-19 pandemic has pushed the world into a recession, but the good news is that golden Week sales data has shown that China’s economy has bounced back in a V-shaped recovery. The growth has been greatly driven by tourism, food and beverages, and even hotel stays during the holiday; here are some key numbers that point to a strong and optimistic recovery in the China market.
Qixi Festival boosts retail sales rebound in China
The Chinese celebrate Valentine’s Day on 3 different dates.
There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…