Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

WeChat Advertising Update for the Beauty & Skincare Industry: Regulation of Medical Beauty Ads in China

On September 14, 2021, China’s People’s Daily newspaper criticized the aggressive advertisements of cosmetic surgery, procedures, and treatments on public transit and social/mass media as overwhelmingly pervasive. Xinhua reported the plastic surgery market in China is expected to boom to $46.54 billion by 2022. However, will Beijing let this happen in the foreseeable future?

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo MarketingKiki PauOctober 8, 2020Retail in China, Chinese Social Media, Chinese marketing, Chinese Social Media Marketing

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Still Stuck on WeChat? You Need to Learn About the New [OASIS] Social App by Weibo

There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…

Chinese Marketing, Social Media Marketing, Oasis Lv Zhou, Weibo MarketingGeorge LysikatosNovember 6, 2019Oasis Mobile App, Oasis by Weibo, Chinese Marketing, Chinese Social Media Marketing

New China Advertising Laws || Prohibited Terms

In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…

Chinese Marketing, Online Marketing, Social Media Marketing, WeChat Advertising, WeChat Marketing, Weibo MarketingGeorge LysikatosAugust 7, 2019Banned Marketing Terms, China Advertising Law 2019, Marketing in China 2019 Updates

WeChat vs. Weibo || Which Chinese Social Media Marketing Platform is Right For You?

There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…

Chinese Marketing, WeChat Advertising, WeChat Marketing, WeChat Pay, Weibo MarketingFlorence LeungJuly 5, 2019WeChat Vancouver, WeChat, WeChat Marketing

CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles

Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.

True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…

Chinese Marketing, Influencer Marketing, Weibo MarketingFlorence LeungJune 21, 2018Catalyst AgentsWeibo Marketing, Chinese Marketing, Chinese Social Media Livestream, Regency Lexus, Chinese Marketing Case Study, Vancouver Chinese Marketing Agency, Vancouver WeChat Marketing Agency