Posts tagged Weibo Marketing
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

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Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMarketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing
CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles
CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles

Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.

True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…

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Chinese Marketing, Influencer Marketing, Weibo MarketingFlorence LeungCatalyst AgentsWeibo Marketing, Chinese Marketing, Chinese Social Media Livestream, Regency Lexus, Chinese Marketing Case Study, Vancouver Chinese Marketing Agency, Vancouver WeChat Marketing Agency