Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability

McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…

Cultural MarketingGuest UserMarch 31, 2020McDonald's, Marketing Strategy, Cultural Marketer, Marketing, Global Marketing, Cultural Awareness, Cultural Sensitivity

The Cultural Marketer || 'Tachiyomi' Culture in Japan

‘Tachiyomi’ in Japanese translates to ‘standing reading’.

This term came about because of the widely accepted practice in Japanese culture to stand and…

Marketing Strategy, Cultural Marketing, Ethnic MarketingFlorence LeungFebruary 27, 2020Cultural Marketer, Japan, Marketing Strategy, International Marketing Strategy

STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup

Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.

marketing, startup, Online Marketing, Influencer MarketingFlorence LeungJuly 19, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, Long-Tail Marketing, Niche Markets

#1MinMarketing: What's a KPI?

New to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.

business, Online Marketing, marketingFlorence LeungJuly 10, 2017Catalyst AgentsMarketing Strategy, marketing tips, What is a KPI, Social Media Marketing

Marketing: How To Sell Anything to Anyone

Today in our #1MinMarketing segment we teach you how to sell anything to anyone.

business, entrepreneurFlorence LeungJuly 4, 2017Catalyst AgentsMarketing Strategy, marketing, marketing tips

How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

business, Influencer Marketing, marketing, Online MarketingFlorence LeungJune 29, 2017Catalyst Agentsinfluencer marketing, influencer marketing for companies, marketing tips, Marketing, Marketing Strategy, online marketing, social media marketing, target market

How To Market Yourself As An Influencer

Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!

Online Marketing, marketingFlorence LeungJune 27, 2017Catalyst Agentsinfluencer marketing, marketing, Marketing Strategy, marketing tips, become an influencer