Posts in Marketing Strategy
Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book
Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

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Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese MarketingFlorence LLittle Red Book Marketing Agency, Little Red Book Influencers, Little Red Book Marketing Tips, Little Redbook Marketing, Little Red Book, Chinese Influencers
4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories
4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

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Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Redbook Marketing, Little Red Book Marketing Tips, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, digital marketing, Chinese economy, Chinese marketing, Chinese Marketing Agency, Chinese Marketing, Vancouver Chinese Marketing Agency, Vancouver marketing agency, Vancouver WeChat Marketing Agency, Vancouver Instagram Marketing, Vancouver Multi-Cultural Marketing Agency, vancouver real estate marketing agency, vancouver digital marketing agency, Vancouver Redbook Marketing Agency, Vancouver Social Media Marketing
How to Leverage Your Headline and Cover Photo on Little Red Book
How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!

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Chinese Marketing, Cultural Marketing, Email Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, Social Commerce, Social Media Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, Chinese Marketing Agency, Chinese Marketing Case Study, Vancouver Chinese Marketing Agency, Vancouver Redbook Marketing Agency
Vichy Canada Lunar New Year Product Packaging Design Project
Vichy Canada Lunar New Year Product Packaging Design Project

In the fall of last year we had the pleasure of working with the Vichy team based in Montreal to design a Lunar New Year brand packaging for their flagship products — MINÉRAL 89 and LIFTACTIV HA WRINKLE FILLER.

While all new year packaging would likely be red, what could we do differently to highlight the strength and spirit of the Year of the Tiger?

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Chinese Marketing, Cultural Marketing, Ethnic Marketing, Marketing StrategyFlorence LProduct Packaging Design, Cultural Marketing, Chinese Marketing Agency, Chinese Marketing Case Study, Chinese Product Packaging Design, Vichy Canada, Year of the Tiger, Lunar New Year Campaign
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.

To celebrate the year of the tiger, Catalyst Agents spent 2 months working with O5Tea and Faculty Brewing Co. to create Tiger Beer — a limited blend of Tibetan Tea and locally brewed beer with light caramel, biscuit and citrus notes. What better way to ring in the new year with our clients and partners than with a custom brew that embodies the spirit of the tiger?

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Business strategy, Chinese Marketing, Cultural Marketing, Marketing StrategyFlorence LYear of the Tiger Beer, Tiger Beer, Brand Collaborations, Chinese New Year Campaign
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

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Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing