Strategy: The Freemium Business Model

When you are launching a new product whether you are a new company or large corporate, it's important to consider which business model you will go to market with. It determines your moves down the road, whether you can increase or decrease prices and how that does to your brand. Today we will go through the Freemium Business Model, explain what it is and provide examples to show how it is applied in business.

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How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

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