Your Complete Guide to Chinese Digital Marketing for Lunar New Year 2024

Chinese consumers are increasingly spending their time and money online, making digital marketing an essential tool for businesses of all sizes to reach and engage with this important audience. Read this blog for a complete guide to your Chinese Digital Marketing efforts for this Lunar New Year.

Chinese MarketingBetty ShenDecember 5, 2023Lunar New Year Campaign, Chinese Marketing, Chinese Marketing Agency, Little Red Book Marketing, Little Red Book Influencers

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LJuly 6, 2022Chinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs

4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书Guest UserMarch 24, 2022Little Red Book Marketing Agency, Little Red Book, Little Redbook Marketing, Little Red Book Marketing Tips, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, digital marketing, Chinese economy, Chinese marketing, Chinese Marketing Agency, Chinese Marketing, Vancouver Chinese Marketing Agency, Vancouver marketing agency, Vancouver WeChat Marketing Agency, Vancouver Instagram Marketing, Vancouver Multi-Cultural Marketing Agency, vancouver real estate marketing agency, vancouver digital marketing agency, Vancouver Redbook Marketing Agency, Vancouver Social Media Marketing

How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!

Vichy Canada Lunar New Year Product Packaging Design Project

In the fall of last year we had the pleasure of working with the Vichy team based in Montreal to design a Lunar New Year brand packaging for their flagship products — MINÉRAL 89 and LIFTACTIV HA WRINKLE FILLER.

While all new year packaging would likely be red, what could we do differently to highlight the strength and spirit of the Year of the Tiger?

Chinese Marketing, Cultural Marketing, Ethnic Marketing, Marketing StrategyFlorence LFebruary 9, 2022Product Packaging Design, Cultural Marketing, Chinese Marketing Agency, Chinese Marketing Case Study, Chinese Product Packaging Design, Vichy Canada, Year of the Tiger, Lunar New Year Campaign

Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.