Posts tagged Chinese Live Stream Platforms

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer MarketingFlorence LJuly 6, 2022Chinese Marketing Agency, Chinese Live Stream Platforms, Chinese Livestreaming, Chinese KOLs

Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers

With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…

Chinese Marketing, Social Media Marketing, KuaishouGeorge LysikatosJuly 9, 2020Kuaishou, Chinese Live Stream Platforms, Live Streaming Rules, Chinese Consumers, Chinese Marketing