Posts in Video Marketing
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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Will Bilibili Become A New Advertising Platform For Luxury Brands?

In our last blog post, we talked about the tremendous growth of Bilibili and how brands can promote themselves on the Chinese short video social platform. Bilibili has already surpassed Youku to become the 3rd most popular Chinese video platform. However, is Bilibili the right advertising platform for luxury brands?

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You Need to Leverage These 5 TikTok Trends

In the previous blog posts, we talked about a lot of technical things about TikTok such as how the TikTok algorithm works, content strategy, and how to make viral TikTok content. In this article, we are going to tap into the fun part of TikTok. We will be sharing 5 viral TikTok trends that every business and brands need to leverage.

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How to Create Viral Content on TikTok

Finding your optimal style on TikTok can be baffling. In this article, we will share some popular types of videos on TikTok with you so you will have a better idea about which types of videos work best to grow your account.

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How To Promote Your Brand on Bilibili

Last year, we shared 3 ways Bilibili can help to grow your business; Bilibili has grown tremendously since then. In this article, we share some ways to promote your brand on Bilibili.

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How to Build Your TikTok Content Strategy

Last week, we shared our insider tips on TikTok’s algorithm. In this article, we will be sharing our tactics to help you build your TikTok content strategy to align with the algorithm. LET’S GET VIRAL!

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An Insider’s Guide to TikTok’s Algorithm (2021)

If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.

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