Posts in Business strategy
Case Study: Here's what the top skincare brand on Little Red Book does to promote its products
Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

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Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LChinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.
Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.

To celebrate the year of the tiger, Catalyst Agents spent 2 months working with O5Tea and Faculty Brewing Co. to create Tiger Beer — a limited blend of Tibetan Tea and locally brewed beer with light caramel, biscuit and citrus notes. What better way to ring in the new year with our clients and partners than with a custom brew that embodies the spirit of the tiger?

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Business strategy, Chinese Marketing, Cultural Marketing, Marketing StrategyFlorence LYear of the Tiger Beer, Tiger Beer, Brand Collaborations, Chinese New Year Campaign
Why You Need to Register A Professional Account for Your Business on Little Red Book
Why You Need to Register A Professional Account for Your Business on Little Red Book

There were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?

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Chinese Marketing, Business strategy, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, 小红书Guest UserLittle Red Book Marketing Agency, Little Red Book, Little Red Book Marketing Tips, Little Redbook Marketing, Redbook Marketing, RED Marketing Case Study, RED Marketing, RED Influencers, Marketing on RED, Chinese KOLs, Chinese Social Media, China Retail Sales, China Marketing, Chinese economy, Chinese Marketing Agency, Chinese Digital Marketing, digital marketing
China Advertising Guidelines for The Real Estate Industry
China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

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Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Marketing Strategy, Social Media Marketing, WeChat Marketing, WeChat Advertising, WeChat MomentsGuest UserReal Estate Chinese Marketing, real estate marketing, Real Estate Presale Event Planning, Real Estate WeChat Marketing, WeChat real estate marketing, Chinese Marketing Agency, Chinese marketing, Chinese Social Media, Little Red Book, WeChat Apps
Spotify Digital Audio Ads Are On The Rise
Spotify Digital Audio Ads Are On The Rise

Did you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.

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business, Business strategy, Cultural Marketing, entrepreneur, How To Guide, Social Commerce, Social Media Marketing, startup, Spotify Audio AdGuest Userspotify, spotify ad, podcast, audiomarketing, spotifymusic
Chinese Consumer Trends: Nostalgia’s Role in Consumerism
Chinese Consumer Trends: Nostalgia’s Role in Consumerism

In China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.

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business, Business strategy, Chinese Marketing, Cultural Marketing, Instagram Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, Online Marketing, Social Commerce, Social Media Marketing, Tiktok Marketing, Video MarketingGuest Usernostalgia, nostalgia marketing, pokemon, logan paul, floyd mayweather, pokemoncards, charizard, Burger King, Gary Vee, NFT, Chinese Consumers, Chinese luxury market, China Retail Sales, Chinese economy, Chinese consumerism, Chinese Social Media, nostalgic brand logos
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

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bilibili marketing, Bilibili, Business strategy, Chinese Marketing, Cultural Marketing, Little Red Book, Kuaishou, Influencer Marketing, RED Marketing, Redbook Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat Marketing, Weibo Marketing, 小红书Guest Uservirtual kol, Chinese KOLs, Chinese luxury market, Chinese Social Media Marketing, Chinese Marketing Agency, China Marketing, China Retail Sales, Chinese Digital Marketing, Chinese Social Commerce, Chinese marketing, Chinese Influencers