Introducing Year of the Tiger Beer - A Collaboration Between Catalyst Agents, O5Tea and Faculty Brewing Co.

To celebrate the year of the tiger, Catalyst Agents spent 2 months working with O5Tea and Faculty Brewing Co. to create Tiger Beer — a limited blend of Tibetan Tea and locally brewed beer with light caramel, biscuit and citrus notes. What better way to ring in the new year with our clients and partners than with a custom brew that embodies the spirit of the tiger?

The beer is infused with the energizing flavour of a Tibetan Tea, grown by none other than Gan Yu Xiang (甘玉祥）, a master tea maker renowned as an intangible cultural treasure in China.

The Tibetan Tea was selected in collaboration with Pedro of O5Tea, whom we consider to be one of the city’s top Tea Connoisseurs. We spent days tasting different teas and an early morning sipping tea and beer brews at Faculty Brewing. I couldn’t imagine a better start to the day!

Designing the label was an international effort. Catalyst Agents’ graphic designer, George Lysikatos, designed the label with the help of a Chinese calligraphy artist based in China, who provided the traditional character of the tiger in strong brush strokes. A vibrant yellow represents the prowess of the tiger and also the brand colour of our brand.

Delicious consumed either warm or cold, tiger beer is perfect to pair with hot pot, because no winter season is complete without hot pot with meat and seafood.

This was a fun project that allowed our team to showcase our heritage, get creative in how our brand could infuse our Chinese DNA into a product, and devise a one of a kind gift that would resonate with our Chinese marketing clients.

Cheers to the roaring success ahead in the Year of the Tiger!