4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

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China Advertising Guidelines for The Real Estate Industry

The Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.

Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?

In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.