Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social Commerce Guest User Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social Commerce Guest User

What is RED? China’s Most Trusted Social Shopping Platform

Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!

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Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, business Guest User Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, business Guest User

3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

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Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo Marketing Kiki Pau Chinese Marketing, Cultural Marketing, Marketing Strategy, WeChat Marketing, Weibo Marketing Kiki Pau

Mid-Autumn Festival Social Media Campaigns in the China Market

Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.

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Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural Marketing Florence Leung Chinese Marketing, Marketing Strategy, WeChat, WeChat Marketing, Cultural Marketing Florence Leung

What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market

In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.

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Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo Marketing Florence Leung Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo Marketing Florence Leung

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

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