ASPAC Developments
LUNAR NEW YEAR EXPERIENTIAL MARKETING CAMPAIGN
Based on the traditional Emperor's Feast during China's Qing dynasty featuring 108 culinary creations split between northern and southern China, we developed a 108-item art & design cultural exhibition to modernize this traditional concept. The campaign concept was executed across multiple online and offline platforms. A series of organic WeChat articles highlighted the exhibit items, a Chinese digital promotional campaign on WeChat, Weibo, Facebook, Instagram and Googles Ads drove registrations for the offline art and design exhibit, and a limited time sales promotional offer drove condo sales.
Series of branded WeChat advertorials leading up to the event
Red Pockets with Lunar New Year sayings to bring good fortune
Animations and banner ads add energy to the exhibition space
Rendition Developments
A designed Instagram profile for a consistent brand experience
Instagram Photography Contest to Engage Online Photographers to Promote Project Neighbourhood
Using Instagram Highlights as Project Brochures - Maximizing the Return on Your Social Profile
Rendition Developments Maker Exchange IG Brochure
Rendition Developments BeltLine Instagram Brochure
Concord Pacific
Creating and Maintaining Corporate and Community Relationships on Social Media
Designing and maintaining distinctive profiles aligned with Concord Pacific's "Canada's Largest Urban Community Builder" brand.
Brand Collaborations to Elevate Project Positioning
Branding the One Pacific showroom with GUCCI products and brand colours to inherit positive luxury brand associations for the project.
