Tsawwassen Shores by Aquilini Development
Social Media Marketing|Social Media Advertising|Google Ads|Chinese Digital|Graphic Design
The Challenge
Market benefits of leasehold property in Tsawwassen to drive sales leads.
Our Approach
A masterplan community in Tsawwassen with 1-4 bedroom homes. Built on leasehold land, Tsawwassen Shores is an attractive investment proposition for investor buyers since leasehold property is sold at a 30% discount in comparison to freehold property (where the owner needs to pay GST and property tax).
Our WeChat campaign focused on the numerical argument of why Tsawwassen Shores is an ideal investment opportunity, and with one article we drove over 5000 clicks to read the article, compared to an average of 700 views on other real estate promotional articles.
Results
15 homes sold in 1 week.