Eclipse at Lumina

Promote a highrise residential building in a neighbourhood that was no longer 'hot'.

Instead of simply announcing the latest phase in this real estate project, we drew attention to the growth and unique lineup of shops and eateries in the area. We wrote an advertorial on Brentwood’s ‘restaurant street’ and highlighted the project’s proximity to this thriving community.

This topic generated 93 shares of the article compared to the average less than 10 shares on other articles on the same channel, successfully driving up awareness for the launch of the final phase in this real estate project.