CASE STUDY || INFLUENCER PROGRAM FOR GRAFF DIAMONDS POP-UP EVENT
Last month, Catalyst Agents organized a Chinese Influencer event for our client Maison Birks, to facilitate their efforts to introduce UK-based diamond retailer Graff to the Canadian market. Prior to the opening of Graff’s first official boutique in Vancouver…
CASE STUDY || THE PARAMOUNT: A Fully Integrated Real Estate Project
The Paramount is a master-planned community in downtown Richmond developed by Keltic Canada consisting of 3 residential towers and 1 commercial office tower.
Our team handled…
PHOTOGRAPHY || 20 IMAGES THAT WILL MAKE YOUR MOUTH WATER
When marketing your food establishment, your marketing effort should bring out the best in the number one factor that brings customers in: The food…
GRAPHIC DESIGN || BRANDING CONCEPT FOR IMPROVING LEGIBILITY
Legibility should be one of the top concerns when it comes to any design projects. If the text can’t be easily read or comprehend within seconds, how will it capture the attention of modern consumers with an increasingly short attention span?
CASE STUDY || Using Instagram Questions to Drive Engagement
When the Instagram Questions sticker was first released, we were excited to see a new venue for us to engage our client's fans and followers and utilized it as part of our 'Summer Hiking Challenge' campaign for The North Face Vancouver.
CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles
Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.
True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…
PHOTOGRAPHY || Beauty in the Raw
As we explore the various realms of photography, we have come to realize that our expertise lies in food and lifestyle photography, not because we lack the skills or tools to engage in architecture or landscape photography, but because we are passionate about the beauty in a raw image, where items are placed naturally, where light falls naturally, and we the emotion captured in a candid shot feels like we've immortalized a moment.
CHINESE INFLUENCERS || How Can They Build Your Business?
Collaborations with influencers on western social media is maturing, as platforms rush to put in regulations and policies to manage the flurry of sponsored content appearing on their platform.
With our recent blog post on the uprising of WeChat Pay, with its astonishing over $12 Trillion transactions in 2017, retailers outside of China must consider WeChat marketing and WeChat Pay as an integral component of their marketing strategy, as China tourists, along with their mobile WeChat wallets, are making purchases in retail stores and online shops around the world.
WECHAT PAY || China's $12 Trillion Mobile Payments Industry
The daily payment transaction volume on Weixin and WeChat Pay exceed $600 million. As an overseas retailer or ecommerce brand, how can you get a share of the Chinese consumer WeChat wallet?