Have you noticed lately that your instagram photo posts aren't getting as many impressions and reaching a smaller audience? Part of the reason may be the increasing popularity of Instagram Stories, which are displayed more prominently across the top of your Instagram feed. 

We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform. 

While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…

One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.

When the sun is shining bright, you usually hear photographers say that it's not optimal lighting, because they feel the sunlight is too harsh, leading to overexposed photos. However, if you are able to learn how to work with light and shadow, you can create some great photos showcasing great contrast. 

Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'. 

So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?

"I want to drive them to our landing page so they can register for our project updates."

This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing. 

So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers. 

Let's say you are the developer for a presale condo high rise out in Burnaby. Would it make sense for you to send the same email to your investors and to your first time home buyers?