How to Plan a Successful Instagram Holiday Campaign
Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?
5 Tips on Crafting Great Social Media Content
Here are our 5 tips on creating great social media content:
Consistent brand tone and voice…
WeChat's 'Top Stories' Function - What Articles Make The List?
Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.
WeChat Advertising - How Does It Work?
With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.
Marketing: What Is B2B?
What is B2B marketing? It's when you market to another business to sell your products and services. Learn specific tactics on how you can sell to other businesses efficiently to make their lives easier and make you more money in the long run.
STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect
Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.
Marketing: What is B2C?
B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.
Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants
Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.
WeChat Marketing: How To Grow Your WeChat Following
Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.