Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?

Here are our 5 tips on creating great social media content:

1. Consistent brand tone and voice…

Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID. 

What is B2B marketing? It's when you market to another business to sell your products and services. Learn specific tactics on how you can sell to other businesses efficiently to make their lives easier and make you more money in the long run. 

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants. 

Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.