Legibility should be one of the top concerns when it comes to any design projects. If the text can’t be easily read or comprehend within seconds, how will it capture the attention of modern consumers with an increasingly short attention span?
Designing for legibility is not just about making your labels big enough for people to read. Line length, typography, space, contrast and alignment all comes into play whether it is for online advertisement or product label design. A great design is not only legible, it has to communicate to the consumers by identifying your brand, setting yourself apart from others in an ocean of products and services.
In a recent design concept, our graphic designer George Lysikatos devised the Botanical Therapeutic package design to create a fresh, clean look that emphasize on legibility. The original package design includes a wrap-around label that will require consumers to physically turn the bottle in order to read the label content. This extra action will most likely discourage consumers from reaching for the product when there are countless of others in competition.
The new design allows consumers to grasp the content with a glance by placing essential information on the front with optimal line breaks. The design also keeps additional information such as ingredients list and usage instructions on the back of the bottle to decrease clutter. The use of negative space in the design will center the consumer’s attention to what you wanted them to see most - in this case, the brand and product name.
To keep the branding consistent, George retained the cleanliness and simplicity of the design which coincides with the nature of the brand.
Want to use effective graphic design to further establish your brand? Contact us today via our Contact Form to learn how we can take your branding to the next level.