When marketing your food establishment, your marketing effort should bring out the best in the number one factor that brings customers in: The food. When you come across a restaurant website or social account and see an average looking pasta dish, does that make you want to order? Probably not. Your customers will peruse your digital assets with the same analytical approach they would have for the food approaching their table.
So what makes a food photo great? There are many factors you should consider before publishing your photos online. Photo resolution, lighting, composition and focus point all comes into play. Ask yourself some of these questions: Does the photo do the dish justice? Is the lighting bright enough to capture all the beautiful colours in the dish? Is the food the focus of the picture? Are there too many distractions on the side that takes the focus away from the food? Are the colour tones too yellow? Too blue?
Our work for Pendulum Magazine gives us the experience to fine-tune our skills in food photography. We photographed over 80+ food and beverage establishments over the last 2 years, creating impactful, magazine-worthy images that not only makes your mouth water, but also embodies the aura of the establishment. We use light to tell stories, bring out unique angles, compositions and backgrounds to keep the image interesting without taking focus away from the food.
Working in tandem with our social media expertise and an eye for effective graphic design, we have grown social accounts from 200 to 1280 followers in a month, and successfully ran social campaigns that brought over 475 customers into the store over a span of 3 days.
Food photography can serve as the differentiator between your establishment and the competitor. As you develop your social media strategy and prepare your food photography, it pays to consider the details. Contact us here for a photography consultation today!
Browse through the delectable pictures below to see some of our favourite “images that will make your mouth water” this year!