Florence L 9/1/20 Florence L 9/1/20

Qixi Festival boosts retail sales rebound in China

The Chinese celebrate Valentine’s Day on 3 different dates.

There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…

Florence L 8/20/20 Florence L 8/20/20

How the WeChat Ban will Impact Personal and Business Users

Everyone is asking - will WeChat really be banned in the US? How will this impact WeChat users?

Florence L 8/6/20 Florence L 8/6/20

3 Ways to Grow Your WeChat Official Account

This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…

Florence L 7/10/20 Florence L 7/10/20

4 Marketing Tactics Skincare Brands Use to Sell More to Chinese Shoppers

Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…

Florence L 6/22/20 Florence L 6/22/20

WeChat New Function to Assign Incoming Leads to Salespeople

WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!

Florence Leung 5/21/20 Florence Leung 5/21/20

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.