3 Ways to Grow Your Oasis by Weibo Following Organically
Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.
3 Ways to Grow Your WeChat Official Account
This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…
What's 618? Why Should You Care?
It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.
Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM
Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.
When Cosmetics and Online Gaming Team up: MAC Cosmetics X Honor of Kings Makeup Collection Collaboration
Yes...you read that right.
This caught my eye as I was scrolling through my WeChat article feed.
How to Make Your Sales Funnel 67% More Efficient During Covid
Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.
WeChat For Business || How to Set Up a WeChat Work Account for Your Company
In our last blog article, we covered how WeChat Work Online Meetings make working from home seamless and cohesive between teams…
The Cultural Marketer || 'Tachiyomi' Culture in Japan
‘Tachiyomi’ in Japanese translates to ‘standing reading’.
This term came about because of the widely accepted practice in Japanese culture to stand and…