3 Ways to Grow Your Oasis by Weibo Following Organically

Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.

Chinese Marketing, Marketing Strategy, Oasis Lv Zhou, Social Media MarketingFlorence LAugust 12, 2020Oasis by Weibo, Organic Growth Tips, social media marketing, Chinese Marketing Agency, Chinese Digital Marketing

3 Ways to Grow Your WeChat Official Account

This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…

Cultural Marketing, Marketing Strategy, WeChat Marketing, WeChat AdvertisingFlorence LAugust 6, 2020Catalyst AgentsWeChat Marketing Vancouver, WeChat for Business, WeChat Influencer Marketing, WeChat

What's 618? Why Should You Care?

It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.

Cultural Marketing, Chinese Marketing, Marketing StrategyFlorence LJune 8, 2020618 Shopping Festival, Chinese Consumers, JingDong.com, Retail Marketing

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.

Chinese Marketing, Marketing Strategy, Social Media MarketingFlorence LeungMay 13, 2020Huawei, Huawei GT 2, Mother's Day Marketing Campaign, Chinese Marketing, The Concert at 4 AM

When Cosmetics and Online Gaming Team up: MAC Cosmetics X Honor of Kings Makeup Collection Collaboration

Yes...you read that right.

This caught my eye as I was scrolling through my WeChat article feed.

WeChat Marketing, WeChat Advertising, Marketing StrategyFlorence LeungMay 6, 2020MAC Cosmetics, WeChat Marketing, WeChat Brand Collaborations, WeChat KOLs, Honor of Kings

How to Make Your Sales Funnel 67% More Efficient During Covid

Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.