3 Ways to Grow Your Oasis by Weibo Following Organically
Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.
4 Marketing Tactics Skincare Brands Use to Sell More to Chinese Shoppers
Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…
Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers
With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…
WeChat New Function to Assign Incoming Leads to Salespeople
WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!
What's 618? Why Should You Care?
It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.
Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM
Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.
WeChat Launches WeChat Channels Accounts in Beta
WeChat has launched a new invite-only function for personal and business users called WeChat Channels Accounts.
WeChat For Business || How to Set Up a WeChat Work Account for Your Company
In our last blog article, we covered how WeChat Work Online Meetings make working from home seamless and cohesive between teams…