Could Virtual KOLs be a welcomed alternative to traditional Influencer marketing?
In the past 2 months, quite a few Chinese celebrities have been disgraced. Picking the wrong influencers not only sabotages your time and budget but could also trigger a PR crisis for your brand. Can AI virtual KOLs replace real celebrities in the future?
These 3 Mistakes are Hurting Your Brand’s Little Redbook Account Performance
New to Little Redbook? Avoid these 3 content creation mistakes to create high-performing content on this popular Chinese social media platform.
RED Marketing Case Study: How to Grow From 0 to 10K in 20 Days
Here’s how we helped Gloria grow her account from 0 to 10K in 20 Days
RED Marketing 2021: Here's Why RED (小红书)'s New Skin Test Function is Super Smart for Business
RED (小红书)'s New ‘Skin Test’ Function is super smart for business. It evaluates a RED user’s skin condition and suggests skincare products and regimens to drive more sales on the platform.
How to Verify Your RED (小红书) Creator and Business Account
We are placing our bet on the fact that RED will become the next big Chinese social media platform. While WeChat is still the all-encompassing app that ‘does everything’…