Technology is just a tool and enabler, how you use the tools at your disposal is the difference between average and strategic marketing.
Case in point would be how we are using Instagram highlights to showcase a commercial developer’s portfolio of completed and upcoming projects in the hip Railtown, Chinatown and Mount Pleasant communities in Greater Vancouver.
Each Instagram highlight functions essentially as a short-form social media brochure for the commercial developer’s completed and upcoming projects. When users land on their Instagram profile, it immediately becomes apparent that this developer has several projects and successes under their belt. The design of the Instagram highlights also adhere to a consistent look and feel, thanks to our graphic designer’s work to create a custom template for the client.
It’s time for developers to think creatively about how they can integrate social media platforms to reinforce their brand positioning. Within a single platform like Instagram, there are multiple opportunities to tell your brand story, through the use of Instagram TV, Stories, and the profile feed. How does each component work together and separately to achieve the specific channel KPIs and goals? How does Instagram fit into your awareness and sales funnel?
Think Instagram users don’t have the spending power? Think again. According to Instagram statistics shared by Hootsuite, here are the user income level brackets:
Less than $30K: 44% use Instagram
88% of consumers research online before buying in store, so it social media platforms should definitely receive more attention as they are likely the first or second touch point between a brand and a prospective client.
Knowing this - would you say you are investing the right amount of resources towards these channels?
If you need assistance strengthening or building your brand presence on social media, contact us today at firstname.lastname@example.org and let our social media strategists do the legwork for you.