One of the key things that gets a lot of users in trouble when posting on Chinese social media is using superlative words that the platform considers misleading.

The Chinese influencer marketing market is constantly evolving, and there are several new trends that brands should be aware of if they want to build a strong brand presence on popular social media platforms like Little Red Book and Douyin. Here are 5 trends in Chinese influencer marketing that you need to know in 2024.

Influencer marketing is a powerful way to reach a new audience and drive sales. But with so many influencers out there, how do you choose the right one for your brand?

In the dynamic world of social media, TikTok has emerged as a powerhouse platform for creative expression and content discovery. 

Little Red Book has instilled a new regulation that overseas real estate companies, which basically includes companies outside of Mainland China, will not be able to apply for verification.

Our team's journey toward consistently engaging social media content revolves around three essential steps. These steps lay the foundation for fostering meaningful connections and delivering value to our audience.

With a seemingly endless stream of content vying for attention, how do you ensure that your message stands out? The answer lies in crafting compelling hooks that captivate your viewers from the very beginning.

When it comes to making purchasing decisions, there's more at play than just the product itself. 

It's been three weeks since Threads, the new social media platform from Meta, launched to the public. In that time, it has seen a steady stream of users, but it remains to be seen whether it will be able to sustain its momentum.