Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers
With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…
WeChat New Function to Assign Incoming Leads to Salespeople
WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!
What's 618? Why Should You Care?
It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.
TikTok Advertising Now Available with Catalyst Agents!
You can’t deny it - TikTok is the next social media wave. In the past quarter, TikTok has seen its Canadian user base grow by 44% to 7.5M users.
Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns
The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.
Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM
Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.
When Cosmetics and Online Gaming Team up: MAC Cosmetics X Honor of Kings Makeup Collection Collaboration
Yes...you read that right.
This caught my eye as I was scrolling through my WeChat article feed.
How to Make Your Sales Funnel 67% More Efficient During Covid
Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.
WeChat Launches WeChat Channels Accounts in Beta
WeChat has launched a new invite-only function for personal and business users called WeChat Channels Accounts.