The Cultural Marketer | How McDonald's Achieves Brand Success Through Cultural Adaptability
McDonald's Corporation is one of the most successful global restaurant chains around the world, founded by Richard and Maurice McDonald in California…
WeChat For Business || How to Set Up a WeChat Work Account for Your Company
In our last blog article, we covered how WeChat Work Online Meetings make working from home seamless and cohesive between teams…
WeChat Work Makes WFH Seamless and Effortless - Have You Registered Your Company Yet?
Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…
The Cultural Marketer || 'Tachiyomi' Culture in Japan
‘Tachiyomi’ in Japanese translates to ‘standing reading’.
This term came about because of the widely accepted practice in Japanese culture to stand and…
Top Client Questions On Working with WeChat Influencers
From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…
The Cultural Marketer | How Japanese Fashion Brands Use Instagram Live to Promote Their Latest Collections
We have all seen plenty of fashion influencer posts in North America where the video post shows the influencer trying on a variety of outfits in fast motion…
An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'
Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…
WeChat Advertising - Which Overseas Industries and Business Types are Allowed to Advertise on WeChat?
You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..
The Results are In! Top 10 WeChat Moments Ads of 2019
What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…