Each year, Dress for Success brings together hundreds of business executives, inspiring leaders and entrepreneurs at the Success Luncheon, with the goal of raising funds to empower local women…

If your brand is investing its efforts in preparing for online sales on Cyber Monday in anticipation of the high sales numbers, Singles Day is an important day for eCommerce that you should also pay attention to.

There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…

The era of rich media is here. As consumption behaviors evolve in the ever-changing digital landscape, video content as a means of storytelling and advertising is no longer just an option…

This is a question we get A LOT. Mostly from individuals who are trying to set up their business and are in the sales industry where they are servicing their customers through WeChat….

or #MentalHealthAwareness Day on October 10th, we want bring awareness to a topic often overlooked by people today, and often plagued by social stigma.

Just because a platform is popular, doesn’t mean it makes sense for your company or brand. Along a similar vein, not all the tools and functions on a platform would be applicable…

We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…

Though some brands are still slowly finding their way onto the WeChat platform by registering for overseas official accounts, we already have clients asking us for what’s next in terms of marketing tools to target the Chinese audience…