Graphic Design || Event Branding for the 7th Annual DFS Success Luncheon

Each year, Dress for Success brings together hundreds of business executives, inspiring leaders and entrepreneurs at the Success Luncheon, with the goal of raising funds to empower local women into the workforce through their ensemble of career training and thought leadership programs.

This year, we are privileged to partner with Dress for Success for the 2nd year in a row to work on their event branding and design for the highly anticipated 7th Annual Success Luncheon. Our team handled all aspects of design including the event brand identity, online and offline collaterals including event website, social media posts templates, event program booklets, posters, thank you cards, and more. 

To devise a cohesive and recognizable event branding to appeal to both male and female audiences, we selected a neutral beige tone and a contrasting ink blue as the primary brand colors. Though the fundraiser took place in a grand hotel ballroom, Dress for Success wanted the Success Luncheon brand to be friendly and approachable, therefore we incorporated playful, bubble-like elements to create a more lighthearted mood and to make the brand more approachable. After all, at the core of Dress for Success’ mission is inclusiveness, a quality we wish to transpire through design.

We want to take this opportunity to congratulate Dress for Success and all event sponsors for another outstanding Success Luncheon! On top of the graphic design work, we are honored to have participated in the event on October 30th as a Table Sponsor, and to learn from the amazing speakers present, including DFS Worldwide CEO Jodi Gordon, Ambassador Mercy Campbell, and Emcee Fiona Forbes. As a long-time supporter of Dress for Success, we are thrilled to have witnessed the growth of the organization in the past years. We look forward to working with DFS again next year!

Visuals are a compelling component of telling your brand story. Contact us today by clicking here to learn more about our graphic design service.

Team Catalyst at the #SuccessLuncheon!