WeChat Branded Sections - 2019 New Official Account Function
As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…
How WeChat is Changing the Global Tourism Industry
China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.
New WeChat Function - QR Codes with Search Keyword Prompts
For those of us residing in North America, we may be under the impression that QR codes were a thing more than ten years ago, but never…
CASE STUDY || The North Face Hike Challenge
With Instagram’s recent algorithm change making it more of a pay-per-play platform (similar to its big sister Facebook), a lot of marketers and small business owners are scratching their heads when faced with the exponential decrease in engagement rates…
New China Advertising Laws || Prohibited Terms
In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…
WeChat Moments Ads Releases New 'Limited Time Placement' Advertising Feature
n the past when placing WeChat Moments Ads, advertisers were restricted to the option of running their ads throughout the whole day. To increase advertising flexibility…
Top 10 WeChat Moments Ad Campaigns of Q2 in 2019
We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…
WeChat Marketing || 3 Reasons Why Your WeChat Strategy Will Fail
Are you excited to get your company set up on WeChat and hit the ground running? Here are 3 pitfalls you need to avoid…
WeChat vs. Weibo || Which Chinese Social Media Marketing Platform is Right For You?
There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…