George Lysikatos George Lysikatos

CASE STUDY || The North Face Hike Challenge

With Instagram’s recent algorithm change making it more of a pay-per-play platform (similar to its big sister Facebook), a lot of marketers and small business owners are scratching their heads when faced with the exponential decrease in engagement rates…

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New China Advertising Laws || Prohibited Terms

In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…

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