How do consumers use WeChat? Part of our Definitive guide on WeChat, this post aims to give you an overview of how WeChat integrates into the daily lives of Chinese consumers.

What is WeChat? Our introduction to WeChat gives you an overview of the app's functionality and how consumers use it. We also share some important WeChat statistics highlighting the app's astronomial growth.

Here are 5 big areas you need to consider when planning a customer appreciation event.